Program Information
| Duration | : | 4 |
| Level | : | BS |
| Shift | : | Both |
| Credit Hrs | : | 132 |
| Semester | : | 8 |
Similar Programs
BS Media & Communication Studies
Overview:
BS Media and Communication Studies is offered with the following details.
Major Courses
|
Sr. |
Course Title(s) |
Credit Hours |
|
1 |
Introduction to Media and Communication Studies |
3-0 |
|
2 |
Mass Media in Pakistan |
3-0 |
|
3 |
Media Industries |
3-0 |
|
4 |
Theories of Mass Communication |
3-0 |
|
5 |
Broadcast Media |
2-1 |
|
6 |
Introduction to Public Relations and Advertising |
2-1 |
|
7 |
New Media & On-line Journalism |
2-1 |
|
8 |
News Writing & Reporting |
2-1 |
|
9 |
Videography |
2-1 |
|
10 |
Fundamentals of Media and Communication Research |
2-1 |
|
11 |
AI and Data Analytics in Media |
3-0 |
|
12 |
Urdu Journalism |
2-1 |
|
13 |
Development Communication |
2-1 |
|
14 |
Global Communication |
3-0 |
|
15 |
Media and Information Literacy |
3-0 |
|
16 |
Project Proposal |
1-2 |
|
17 |
Political Communication |
3-0 |
|
18 |
Media Laws & Ethics |
3-0 |
|
19 |
Environmental Communication and Climate Change |
3-0 |
| 20 |
Majors Courses from the specialized area includes 6 courses (each of 3 credit hours). |
18 |
|
Total Credit hours |
72 |
|
Interdisciplinary Courses
|
Sr. |
Course Title(s) |
Credit Hours |
|
1 |
Social Psychology |
03 |
|
2 |
Gender Studies |
03 |
|
3 |
Graphic Designing |
03 |
Structured Minor Courses (New) DC (option 1)
| Sr. | Course Title(s) | Credit Hours |
| 1 |
Development Journalism |
03 |
| 2 |
Digital Media for development |
03 |
| 3 |
Media Advocacy for Social Change |
03 |
| 4 |
Sustainable Development Goals and media |
03 |
SPECIALIZATIONS OFFERED BY THE DEPARTMENT AT UNDERGRADUATE LEVEL (BS MEDIA & COMMUNICATION STUDIES)
1. BROADCAST MEDIA, FILM & THEATRE
2. DIGITAL MEDIA
3. CORPORATE COMMUNICATION
4. JOURNALISM AND MEDIA MANAGEMENT
5. THEORY & COMMUNICATION RESEARCH
BROADCAST MEDIA, FILM & THEATRE
|
Sr. |
Course Title |
Cr. Hrs. |
|
01 |
Script Writing |
01 |
|
02 |
Acting for Stage & Screen |
02 |
|
03 |
Audiovisual Production |
03 |
|
04 |
Set Designing |
04 |
|
05 |
Postproduction techniques |
05 |
|
06 |
TV & film Direction |
06 |
DIGITAL MEDIA
|
Sr. |
Course Title |
Cr. Hrs. |
|
01 |
Digital writing and Storytelling |
2-1 |
|
02 |
Digital tools and Skillset |
0-3 |
|
03 |
Political Economy of Digital media |
3-0 |
|
04 |
Web design and development |
0-3 |
|
05 |
Digital media production |
0-3 |
|
06 |
Digital and social media Marketing |
0-3 |
CORPORATE COMMUNICATION
|
Sr. |
Course Title |
Cr. Hrs. |
|
01 |
Digital writing and Storytelling |
2-1 |
|
02 |
Digital tools and Skillset |
0-3 |
|
03 |
Political Economy of Digital media |
3-0 |
|
04 |
Web design and development |
0-3 |
|
05 |
Digital media production |
0-3 |
|
06 |
Digital and social media Marketing |
0-3 |
Eligibility:
Intermediate with 45% marks OR
A – Level with 50% marks OR Equivalent.
Courses:
| S.No | Course Code | Subject | Credit Hours |
|---|---|---|---|
| 1 | MCIS-105 | Islamic Studies/Ethics | 3 |
| 2 | MCCS-101 | Communication Skills | 3 |
| 3 | MCIM-121 | Introduction to Mass Communication | 3 |
| 4 | MCIT-111 | Fundamentals of ICT | 3 |
| 5 | MCSP-112 | Social Psychology | 3 |
| 6 | MCMS-114 | Mathematics | 3 |
| 7 | MCMP-122 | Mass Media in Pakistan | 3 |
| 8 | MCEL-102 | English Literature | 3 |
| 9 | MCPS-106 | Pakistan Studies | 3 |
| 10 | MCSS-115 | Statistics | 3 |
| 11 | MCMI-123 | Media Industries | 3 |
| 12 | MCBS-113 | Basic Concepts in Social Sciences | 3 |
| 13 | MCEL-203 | Language & Communication | 3 |
| 14 | MCPM-241 | Print Media | 3 |
| 15 | MCEM-242 | Electronic Media | 3 |
| 16 | MCPR-243 | Public Relations | 3 |
| 17 | MCAD-245 | Advertising | 3 |
| 18 | MCNO-246 | New Media & On-line Journalism | 3 |
| 19 | MCTW-204 | Technical Writing | 3 |
| 20 | MCML-247 | Media Laws & Ethics | 3 |
| 21 | MCNW-224 | News Writing & Reporting | 3 |
| 22 | MCVD-225 | Videography | 3 |
| 23 | MCPJ-226 | Photo Journalism | 3 |
| 24 | MCGD-227 | Graphic Designing | 3 |
| 25 | MCTM-348 | Theories of Mass Communication | 3 |
| 26 | MCGM-349 | Gender & Media Studies | 3 |
| 27 | MCMR-350 | Fundamentals of Mass Communication Research | 3 |
| 28 | MCIC-351 | Interpersonal Communication | 3 |
| 29 | MCUJ-328 | Urdu Journalism (Sahafat) | 3 |
| 30 | MCDC-352 | Development Communication | 3 |
| 31 | MCGC-353 | Global Communication | 3 |
| 32 | MCMC-354 | Media & Current Affairs | 3 |
| 33 | - | Elective-I | 3 |
| 34 | - | Elective-II | 3 |
| 35 | MCMS-455 | Media & Society | 3 |
| 36 | MCIC-456 | Intercultural Communication | 3 |
| 37 | MCPP-457 | Project Proposal | 3 |
| 38 | - | Elective-III | 3 |
| 39 | - | Elective-IV | 3 |
| 40 | MCPC-458 | Political Communication | 3 |
| 41 | MCME-459 | Media Entrepreneurship | 3 |
| 42 | MCRP-499 | Research Paper/Project | 3 |
| 43 | - | Elective-V | 3 |
| 44 | - | Elective-VI | 3 |
